LRNCE-LAURENCE-AYOUB

Our Story

LRNCE is a Marrakesh-based lifestyle brand with a focus on handmade ceramics, textiles, ready to wear, and more. 

Founded in 2013 by Belgian Laurence Leenaert, the main goal of the designer is to revise materials’ purpose and spontaneously combine elements to create uniquely designed pieces. 

The brand aims to create one of a kind pieces that use local materials and stay close to the essence of Moroccan craftsmanship, while empowering the community and creating strong bonds with the artisans and culture. 

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