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 ALÉMAIS x LRNCE — Resort 26 Runway Show

For Resort 2026, we are proud to welcome ALÉMAIS to Marrakech — a city at the heart of everything we create at LRNCE.

This collaboration, between Laurence Leenaert (artist and creative director of LRNCE) and Lesleigh Jermanus (creative director of ALÉMAIS), grew from a shared love of heritage, craftsmanship, and storytelling through design.

Laurence’s paintings and drawings brought an added layer of texture and emotion to the collection, blending seamlessly with the vibrant, expressive world of ALÉMAIS.

Inspired by the vibrant spirit of Marrakech and the sun-drenched tones that define LRNCE’s palette, the collection echoes the city’s warmth, spontaneity, and rich visual language.

From sharp tailoring to flowing forms, it captures the harmony between strength and softness. A tribute to the spirit of Marrakech, as we’ve always known and felt it.

Available online and in retailers October 2025

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CREDITS

STYLIST Julia Sarr-jamois, Best Represents
CREATIVE DIRECTION Lesleigh Jermanus
MAKE UP Eco By Sonya Driver
HAIR Wella
HAIR DIRECTOR Renya Xydis, Wella Professionals Creative Director & GHD Creative Artist
MAKE UP DIRECTOR Isabella Schimid, Assembly Agency
PRODUCTION Lauren Barge, Mimi’s House Creative
CASTING Lauren Barge, Mimi’s House Creative
LOCAL PRODUCTION Ghalia Chraibi, Edtrl Agency
LOCAL CASTING Oumeïh Benaicha
MUSIC Harry Vidor Staub
RUNWAY PHOTOGRAPHER James Cochrane
BACKSTAGE PHOTOGRAPHER Rob Tennant
MOTION DIRECTOR Duc Thinh Dong, After Winter
MOVEMENT DIRECTOR @gabriele
PRESS Purple PR, Leaf Comms
PARTNERSHIPS Brand Partner

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